In Our Current Issue:
- Publishers Act Quickly on Swine Flu Threat
- BNA restructures company, adds new officers, with focus on “technology infrastructure”
- Elsevier partners with Communispace to launch global online community of researchers and librarians
- Marketing: Was much of what we thought we knew about internet marketing wrong?
- Move prospects up or out with 3 x 48: How to tele-prospect effectively
- DM Notebook What to do about "the banana"
- Vince Dema, expert marketer, circulation manager and publisher, dies suddenly
- Who, what, where & when
To read the current issue, click Current Issue in the left-hand column
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How You Can Build
Your Newsletter's Readership
For Profit and Influence
Dear Fellow Professional:
More than 40 years ago . . .
Laurance Alexander and his wife, Shirley, ran a successful urban planning consultancy, but wanted to expand their business and to have influence beyond the New York Metropolitan Area. Their solution: Start a newsletter, Downtown Idea Exchange.
Willard Kiplinger helped expedite business among Federal agencies in Washington for those who were out of town. He wanted to provide better communications with his clients . . . to let them know what was likely to happen next. His solution: Start a newsletter. That newsletter today is The Kiplinger Letter, and it still provides Washington insights for management decision-making. It’s also the flagship of a diversified publishing empire.
And 25 years ago, Dr. Leslie Norins, an emergency room physician grew weary of having to look at one medical journal after another to find usable, reliable information on a specific disease in order to treat his patients. Talking with other physicians in Atlanta, he discovered they shared the same frustration. His solution: Start a newsletter.
The Alexanders turned their business over to their daughter, Margaret Dewitt, a few years ago. Willard Kiplinger’s grandsons run The Kiplinger Washington Editors today. And Leslie Norins sold his company to the giant Thompson Publishing Company for tens of millions of dollars.
It’s no different today than it was 25 or 40 years ago. Newsletters remain one of the most reliable ways to build and maintain relationships with customers . . . to build influence and profits.
But publishing newsletters isn’t easy. Make no mistake about it: While millions have been made publishing newsletters, even established, successful publishers have lost hundreds of thousands of dollars publishing newsletters.
For nearly 50 years, successful newsletter publishers have turned to The Newsletter on Newsletters for practical insights to build their business.
Whether you are an established newsletter professional, or a professional seeking to expand your business by publishing a newsletter for your clients, you too can benefit from the practical techniques, insights into industry trends, views and news found in every issue of The Newsletter on Newsletters.
There’s nothing like it available anywhere at any price.
To be sure, there are a plethora of publishing associations. There are associations for consumer magazine publishers, for specialized information publishers, for big newspapers and for small community newspapers, for custom publishers, for publishers of professional and academic journals and books. All are useful for their members, but none is devoted solely to helping people increase their profits with newsletters.
Practical Tips, Important Trends
That’s where The Newsletter on Newsletters comes into play. Each issue contains practical trends, tips and techniques to advance your career. For instance:
● How Jondavid Klipp, after years as a reporter and editor, became his own publisher
● Why Mayo Clinic is sticking with its “old fashioned” oversized direct mail package as its control
● How to protect your information and profits with copyright.
● Why “garbage bulletins” build sales
● Why “writing tight” is key to building long-lasting newsletters
● Why forced free trials are right for some publishers--and traditional subscription marketing approaches are right for others
● How to avoid design mistakes
● How to turn your customers into Brand Evangelists
● Where to find your customers
● Why winning an award can boost your newsletter’s stature--and what contests welcome entries from newsletter publishers.
● How print publishers are successfully navigating the profitable world of online publishing
● How newsletter publishers are using e-mail and their website to market their products, for pennies.
My Offer to You
Try our newsletter. Just one idea over the course of a year could give you more influence in your market, boost your profits dramatically.
To get started, just click here now.
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Joel Whitaker
Publisher
P.S. There’s no risk. If at anytime you find The Newsletter on Newsletters fails to earn its modest keep, just cancel and we'll refund 100% of all unmailed issues.
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